Packaging Ideas & Inspiration


Image by Crown Bindery

If you’re anything like me, you might be a dedicated Etsy and/or Groove Press seller, but also an avid shopper!  Once you’re hooked on handmade creations, there’s really no turning back. 
 
One of the best parts of ordering handmade online is opening the package to find something truly special…nothing like you could find at a department store.  There are so many ways to differentiate your handmade products at craft shows and festivals or create a special surprise for your online customers.  This blog post is all about creating a memorable experience for your customers and standing out from the crowd by using creative packaging.  For those of you who aren’t Groove Press sellers, this blog might inspire you to take a few extra moments to make your next gift packaging extra special.
 
Alright, let’s get down to business.  How much time you want to invest in your packaging is up to you.  You can create something simple and stylish or spend more time creating something truly unique to your business.
 
Why is creative packaging important? 
As a small business owner or pure hobby-ist, when you sell your work online, you’re competing not only with other handmade designers, but also with mass-produced items.  Naturally, your handmade designs are more expensive than those trite assembly-line products. However, the time, effort, skill, and all-around experience you can provide customers makes paying a little extra worth it.  Your packaging should reflect this passion for handmade, quality products.
 
Here are a few tips for leaving those pesky mass-produced retail items in the dust:

  1. Go green!  Reusable and recycled packaging is especially important to eco-friendly customers.  Choosing packaging that can be repurposed gives you an edge on your competitors and makes a clear statement to your customers.
  2. Package your product to market a specific target.  For example, a product just to be used by men might be best when packaged in dark colors and rugged accents.  However, a product just for women, might be more eye-catching in something softer.
  3. Add something extra to your product to make it stand out.  Even something as simple as a custom stamp or a ribbon around a box will make your product more noticeable and memorable.
  4. Make sure your product can travel inside the packaging.  Since most small-business owners use UPS or FedEx-type carriers, it is absolutely necessary that you spend the time and attention on making sure your product arrive in pristine condition.  Product damage is serious; no one wants a smooshed bag or a dented box!  
     
    Now for the good stuff.  Some inspiring tips and photos from small-business owners just like yourself:

Use “mini” business cards as tags like these from Moo.com.

Use stamps and colorful twine like blogger {just.lovely.things}

Use screen printed bags and red and blue postal tape for a vintage feel like Sass and Peril.

Use cello bags and ribbon to make your product perfect for gift-giving like A Breath of French Air.

I hope this blog has inspired you to get crafty with your next online order or gift.  Whatever you decide, I’m sure your creative packaging will convey the perfect “Thank you” to your customers. 
 
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